Pillar 1
Inbound Marketing (With AI Assist)
Websites, SEO, content, ads, email, and CRM—planned as a single system. We use AI to speed up research, content drafts, and testing, while humans handle strategy, quality, and voice.
AI-Enabled for Small & Local Businesses
Growth Built on Fundamentals, Not Fads.
VS Marketing combines inbound marketing, smart operations, and AI-powered tools to help small and local businesses grow with clarity—not complexity or hype.
What AI-Enabled Growth Looks Like
3
Core pillars working together: Inbound Marketing, Strategy & Operations, Tech & AI Enablement.
10+ hrs
Owner time saved per week using AI-assisted workflows, automation, and better systems.
We use AI where it’s actually useful—content, workflows, and decision-making—layered on top of solid fundamentals so you get leverage, not chaos.
Problem & Solution
Too Many Tactics, Too Many Tools, Not Enough Results.
From marketing trends to AI tools, it’s easy to feel like you’re always behind. Most small businesses don’t need more software—they need a simple, connected system that actually gets used.
Common challenges we see:
- Marketing feels scattered and unpredictable from month to month.
- Systems are outdated, manual, and create extra work and mistakes.
- You’ve tried AI tools, but they feel random and hard to integrate.
- Agencies push shiny campaigns but rarely explain what’s working.
- You’re paying for tools and subscriptions your team barely uses.
How we solve them with fundamentals + AI:
- Clarify your positioning, offers, and messaging so marketing becomes focused.
- Build an inbound system that consistently brings in the right leads.
- Use AI to speed up content, routine tasks, and follow-up—not replace strategy.
- Implement simple dashboards so you can see what’s working at a glance.
- Modernize and connect your tools so your business runs smoother every month.
How We Help
Three Pillars of AI-Enabled Growth
You don’t have to adopt “all the AI” at once. We start with the fundamentals, then layer in AI where it gives you leverage across marketing, operations, and performance.
Pillar 2
Business Strategy & Performance
Founder-level strategy to clarify goals, offers, and numbers. AI is used to analyze trends, summarize performance, and surface opportunities so you can make better decisions, faster.
Pillar 3
Tech & AI Enablement
We design and implement a modern stack—CRM, billing, scheduling, and AI agents—to automate repetitive work, streamline workflows, and keep your team focused on high-value tasks.
AI Enablement
AI That Supports Your Whole Business, Not Just Marketing.
We treat AI like a set of power tools—not a magic button. Our job is to help you use AI safely and effectively across marketing, operations, and business performance.
AI for Marketing
Use AI to draft content, generate ad variations, repurpose blogs into social posts, and personalize email—without losing your brand’s voice or strategy.
AI for Operations & Workflow
Automate repetitive tasks like data entry, follow-up reminders, FAQs, simple support responses, and internal updates so your team can focus on real work.
AI for Business Performance
Turn messy data into usable insight. We use AI to summarize reports, spot patterns, and highlight key metrics so you always know what’s working and what isn’t.
Why VS Marketing
AI Without the Hype, Fundamentals Without the Guesswork.
We’re not here to sell you a tool or a trend. We’re here to build a durable growth system and then use AI to make it faster, smarter, and easier to run.
Founder-Led Expertise
Our strategies are shaped by people who have actually built, scaled, and sold companies—not just studied them.
No-Fads, No-Fluff
We apply AI where it clearly helps. No buzzword chasing, no “AI for AI’s sake.” Fundamentals first, tools second.
Hands-On Implementation
We don’t just recommend tools—we help configure, integrate, and document them so your team actually uses them.
Built for Small Business
We favor lightweight, affordable solutions and automations that your team can understand and maintain.
Transparent & Practical
No jargon. No black boxes. Just clear recommendations tied directly to leads, efficiency, or profitability.
Results
Real Results, Real Impact
We measure success in terms that matter to you—visibility, leads, time saved, and profit. AI is one ingredient, not the whole recipe.
200%+ Search Visibility
Local service businesses see major gains after we fix basic SEO, content, and on-page structure—then use AI to scale content efficiently.
60–90 Days to Better Leads
Once fundamentals and baseline campaigns are in place, most clients see more consistent inbound opportunities within 2–3 months.
Hours Back Every Week
Cleaner systems, automations, and AI-assisted workflows give owners and teams meaningful time back for higher-value work.
Client Stories
Examples of AI-Enabled Fundamentals in Action
Every business is different, but the pattern is the same: clarify, simplify, connect the pieces, then use AI to amplify what already works.
Doubling Qualified Leads in 6 Months
A local service provider relied on word-of-mouth and an outdated site. They had no tracking, no follow-up, and lots of missed opportunities.
- Redesigned the website with clear offers and calls to action.
- Improved local SEO and built content around core services.
- Implemented a CRM with AI-assisted email templates and automated lead follow-ups.
“VS Marketing gave us structure and consistency. For the first time, our marketing and follow-up feel under control.”
Streamlining Systems and Improving Cash Flow
A busy retail business juggled manual billing, scattered scheduling, and multiple disconnected tools. Payments were slow and reporting was messy.
- Implemented an integrated POS and invoicing system with recurring billing where appropriate.
- Simplified scheduling and standardized how staff used the tools.
- Created AI-generated weekly performance summaries from POS and booking data.
“Our systems finally feel like they’re working for us instead of against us, and we can see what’s happening without digging through reports.”
Pricing
Simple, Transparent Options
No hidden fees. No bloated retainers. Just straightforward options that blend fundamentals, systems, and AI enablement at a pace that fits you.
Exact pricing depends on your size, systems, and goals. Here’s how we typically structure engagements:
Inbound Marketing
Starter Presence
For businesses building a serious online presence for the first time. Website clean-up or simple new site, basic SEO, analytics, and light AI-assisted content support.
Inbound Marketing
Growth Inbound
Ongoing SEO, content, email, and reporting with AI-assisted research and drafting—always guided and edited by humans.
Inbound + AI
Performance Inbound
Full inbound program including SEO, content, ads, advanced email, and testing frameworks that use AI to rapidly iterate and learn.
Strategy
Business Diagnostic
One-time deep dive into your marketing, operations, and numbers. Includes recommendations on where AI can safely and effectively support your team.
Strategy
Monthly Advisory
Ongoing strategy calls, planning, and accountability, plus guidance on when and how to bring AI into your process over time.
Strategy + AI
Growth Partner
A higher-engagement partnership where we stay close to your leadership, help drive major changes, and continually refine how AI supports your business.
Tech Enablement
Core Stack Setup
Implementation of essential tools for invoicing, scheduling, and payments—plus basic documentation and training.
AI Workflows
CRM & Automation
CRM selection and implementation, AI-assisted workflows, and automations for lead capture, follow-up, and simple customer touchpoints.
AI Modernization
Full Tech & AI Enablement
Broader overhaul of your tools, data flows, and AI usage so your marketing, operations, and reporting all pull in the same direction.
Next Step
Ready to Make AI Work for Your Business, Not the Other Way Around?
You don’t need another tool. You need a simple, AI-enabled growth system built on fundamentals that last. Let’s talk about where you are now, where you want to go, and the smartest way to use AI to help you get there.
Schedule Your ConsultationContact
Let’s Talk About Your Growth
Share a bit about your business, your current challenges, and how you’re thinking about AI. We’ll follow up with next steps and a recommended starting point.
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Supporting small and local businesses wherever fundamentals and smart AI matter more than fads.